{
  "brand": {
    "name": "Raptor Roofing",
    "domain": "brand.raptorroofing.com",
    "website": "https://raptorroofing.com",
    "phone": "(317) 886-0696",
    "serviceRegion": "Central Indiana"
  },
  "colors": {
    "raptorNavy": "#172e55",
    "raptorGreen": "#3ae20a",
    "raptorCyan": "#1ac6ff"
  },
  "websiteSupportColors": {
    "siteDarkNavy": "#071224",
    "siteDeepBlue": "#0a1f3c",
    "serviceBlue": "#14345f",
    "skyBlue": "#94dfff",
    "skyTint": "#c9f2ff",
    "limeAccent": "#d7ff57",
    "limeTint": "#ecff9d",
    "slateText": "#52627c"
  },
  "typography": {
    "display": "Space Grotesk",
    "body": "Manrope",
    "logoArtwork": "Ouma Latin VF"
  },
  "voice": {
    "onBrand": [
      "Direct and useful",
      "Calm about storm damage",
      "Specific about the service",
      "Focused on inspection, documentation, options, and next steps"
    ],
    "offBrand": [
      "Pressure language",
      "Unverified claims",
      "Generic contractor filler",
      "Overpromising or exaggeration"
    ]
  },
  "components": {
    "primaryCta": "Book a Free Inspection",
    "phoneCta": "Call (317) 886-0696",
    "secondaryCta": "View Services",
    "outlineCta": "View Our Work"
  },
  "reviewDecisions": {
    "approved": "On Brand",
    "changes": "Needs Changes",
    "flagged": "Flag",
    "pending": "Pending"
  },
  "downloads": [
    "assets/RR_MainLogo_Navy.png",
    "assets/RR_MainLogo_White.png",
    "assets/RR_BadgeLogo_White.png",
    "assets/logo-pdfs/RR_MainLogo_Navy.pdf",
    "assets/logo-pdfs/RR_MainLogo_White.pdf",
    "assets/logo-pdfs/RR_BadgeLogo_Navy.pdf",
    "assets/logo-pdfs/RR_BadgeLogo_White.pdf",
    "assets/logo-eps/RR_MainLogo_Navy.eps",
    "assets/logo-eps/RR_MainLogo_White.eps",
    "assets/logo-eps/RR_BadgeLogo_Navy.eps",
    "assets/logo-eps/RR_BadgeLogo_White.eps"
  ]
}