Visual identity
Navy, blue, green, white, squared cards, strong headings, real Raptor imagery, and clean mobile structure.
Creative Review
Lock creative decisions before they become the new standard.
This workspace shows how Raptor can review page sections, social posts, ad ideas, video concepts, and generated creative ideas against the Brand Kit. Each decision becomes reusable guidance for the next creator.
Brand Kit snapshot
The review queue judges every asset against the same standard.
Visual Standard reviews visual identity and voice. Message Clarity reviews offer clarity and next-step strength. Proof Review handles claim-sensitive language before it becomes approved brand truth.
Voice
Practical, calm, specific, local, and useful. No scare tactics, vague hype, or generic contractor filler.
Offer clarity
Every asset should make the next action clear: book, call, compare, read, or review.
Claim boundary
Reviews, guarantees, price, credentials, and performance claims move through Proof Review.
0Total
0On Brand
0Off Brand
0Needs Proof
On Brand
Home Hero
Score 92
Homepage hero using the Raptor fleet at the office
Strong brand recognition, real local proof, clear first-viewport trust, and strong fit for a scaling contractor. This should be an approved example for homepage and contact-page hero imagery.
Visual Standard
Excellent brand continuity. The trucks make Raptor instantly recognizable.
Message Clarity
Works best when paired with a direct inspection CTA and phone option.
Decision
Save as an approved hero image direction.
On Brand
Sub Service
Score 88
Standing seam metal roofing detail section
Strong fit for premium sub-service pages. The image supports deeper material education while still showing real installation context.
Visual Standard
Good texture and craft signal. Use with clean white page sections.
Message Clarity
Add a fit guide so homeowners understand when metal roofing is worth discussing.
Decision
Approved for material pages with comparison copy.
Off Brand
Creative Draft
Score 54
Generic storm banner with heavy warning language
The visual direction uses the right colors but the tone is too alarm-heavy and the copy leads with fear instead of practical guidance. It should be revised before becoming a reusable example.
Visual Standard
Color is close, but the composition feels more like an ad than Raptor's service experience.
Message Clarity
The offer is unclear. Replace pressure language with a calm inspection path.
Decision
Reject as a standard. Keep only the bold color contrast.
Needs Proof Review
Ad Copy
Score 67
Ad concept claiming guaranteed fastest storm response
The image is strong, but the claim needs verified approval before it can be used. Speed, guarantee, and response claims should not become brand guidance without proof.
Visual Standard
Visual identity works. The project image feels credible and local.
Message Clarity
The CTA can work, but the promise is too strong without verification.
Proof Review
Route the claim before publishing or replace with calmer wording.
Decision memory
The Brand Kit gets more useful as Raptor saves decisions.
Approved and rejected examples make the next creative handoff faster. A designer can see what the company means by premium, local, storm-ready, commercial, and homeowner-first.
Save approved examples
Hero images, CTA sections, service page modules, team blocks, and social posts that match the system become references.
Save revision notes
Almost-right work should keep the useful piece and explain exactly what needs to change.
Save claim flags
Risky claims become proof review items so future creators know the boundary.